13:38 23-01-2026

Chevrolet Corvette ZR1X introduces new bespoke customization

Chevrolet is expanding its Corvette strategy, with the top-tier ZR1X now serving not only as the brand's most powerful production car but also as the first model to launch a bespoke customization program. This move positions Corvette in the supercar niche with full-cycle customization.

Chevrolet enters the bespoke segment

A turning point came after the summer debut of the Quail Silver Limited Edition, produced in minimal numbers and marking the first Corvette with a matte finish in decades. According to Chevrolet's global design chief, Phil Zak, demand for custom versions exceeded expectations, signaling the need for a comprehensive bespoke program.

The ZR1X costs around $200,000—a price point where buyers expect exclusivity, numbering, rare materials, and unique finishes. Chevrolet aims to expand the range of options, transforming the ZR1X into a car that can be made "one of a kind."

The unique Corvette program has already launched

The first test of this new strategy is the Barrett-Jackson auction on January 24, where a single ZR1X Stars & Steel Limited Edition will be sold. This series commemorates the 250th anniversary of the United States, but the ZR1X will be strictly "one of a kind" instead of 250 units from the base lineup.

Additionally, buyers will be offered the chance to build their own engine at the Bowling Green plant, complete with a personalized plaque and access to the production facilities. Chevrolet hints at other exclusives, including custom powertrain elements.

Why the Corvette ZR1X is moving toward Ferrari and Bentley

For Ferrari Tailor Made, Lamborghini Ad Personam, and Bentley Mulliner, bespoke programs have long been a source of high margins. Chevrolet is following this path, as high-paying clients seek not just a supercar but a unique object with an individual story.

Technically, the ZR1X is ready for such positioning—with 1,064 horsepower, 828 Nm of torque, and status as an American hypercar, it appeals to collectors. The ability to order a "car number one" or "one-of-one" model creates a new level of value.