07:55 07-11-2025

GAC’s Australia strategy: 2025 launch, EV and PHEV models, 33,000 sales by 2028

GAC is setting an audacious course: the brand targets an opening sales volume of 1,000 vehicles in the first year after launch (2025). From there, the ramp-up is meant to be swift—by the end of 2028, the company aims to reach roughly 33,000 cars a year, multiplying the initial result nearly thirty-threefold.

That trajectory is designed to propel GAC into Australia’s top ten best-selling car brands by 2028, a milestone that would mark a rapid ascent for a fresh entrant.

At launch, the lineup will span three distinct models and powertrains: Emgrand EMZOOm, a conventional gasoline crossover; Aion V, a battery-electric crossover; and M8 PHEV, an executive minivan with a plug-in hybrid setup.

Beyond the opening phase, the range will grow by two more GAC models, bringing the total to five. A broader catalog should help widen the brand’s reach and speak to buyers across different segments.

Still, the path is anything but easy. Australia’s market is intensely competitive, and many customers lean toward long-established nameplates. Market leaders such as Toyota, Mazda and Hyundai move far more vehicles every year—well beyond even these ambitious targets.

To crack the top ten, GAC will need to fight for every customer and earn trust through sharp pricing, solid aftersales support, and dependable products. If the company executes consistently on those fronts, the plan looks plausible; if it stumbles, closing the gap to entrenched rivals will be far tougher.