09:44 12-11-2025

Toyota Fortuner exits Australia as Hilux and Land Cruiser surge

Despite the end of the Toyota Fortuner’s run in Australia, the SUV will remain on sale across Asia, the Middle East, and Latin America, where demand remains steady.

Toyota’s decision to remove the Fortuner from its local portfolio stems from changing buyer preferences in Australia. Customers are increasingly turning to other Toyota models, notably the popular Hilux pickup and the Land Cruiser SUV. On the ground, those two have become the Fortuner’s chief in-house rivals.

Fortuner sales had already cooled even before the official announcement that production would end. In the first ten months of 2025, only 2,928 units were sold in Australia, while another large Toyota SUV—the Prado—reached a commanding 23,298. Set against that gap, the move hardly surprises.

For now, Toyota is keeping its plans for the Fortuner’s future under wraps. It is not out of the question that the model’s exit could prompt a broader strategy review—potentially a modernization of the Fortuner or a complete halt to further development. Either scenario would simply acknowledge how the segment around it has shifted.