08:35 31-03-2026

Volvo becomes exclusive importer of Lynk & Co in Europe

Volvo Cars and Geely Auto have signed an agreement that could significantly reshape Lynk & Co's position in the European market. The deal involves a redistribution of roles and strengthens Volvo's influence in the region.

Where the new scheme will operate

The new partnership specifically concerns Europe, where Volvo will become the exclusive importer of Lynk & Co vehicles. Global brand management will remain with Geely in China.

This effectively places the European operations under Volvo's operational control, including sales, service, and brand development.

How the sales strategy will change

Volvo plans to use its own dealer network to sell Lynk & Co cars. This means the brand's models will be sold through Volvo's existing infrastructure.

The company's service network will also be utilized, which should simplify vehicle maintenance and boost customer confidence.

Why this matters for Volvo and Geely

For Volvo, this is an opportunity to expand its audience without developing new models. Lynk & Co targets a younger, more digital-savvy demographic, complementing the Swedish brand's positioning.

Geely, in turn, gains access to established European infrastructure. This will accelerate Lynk & Co's growth and reduce costs associated with network development.

What this means for the market

The collaboration is already partially implemented in Europe, where both brands' vehicles are sold through the same dealerships. Now, this format will be scaled up.

Ultimately, Lynk & Co gets a chance to establish itself in Europe more quickly, while Volvo strengthens its position without direct investment in new products.