11:09 20-05-2026
Ford Reveals Seven New Models in Three-Year European Strategy
Ford unveils a bold European plan with seven new models, including Ranger Super Duty and electric Transit City, expanding Ford Pro and pushing for mixed powertrain approach.
Ford is staging a major European comeback. At a dealer and partner meeting in Salzburg, the automaker unveiled a three-year strategy featuring seven new models, an expanded Ford Pro division, and a new global brand idea called Ready-Set-Ford, centered on work, performance, and adventure, according to SPEEDME.
The commercial vehicle lineup gets two key additions. The Ranger Super Duty is already orderable and is built not for image cruising but for serious work—think rescue services, forestry, mining, and military use. The truck's gross combination weight reaches 8 tons, it can tow up to 4.5 tons, and it offers nearly 2 tons of payload. Upgrades include a reinforced suspension, extra underbody protection, and increased ground clearance.
The other newcomer is the fully electric Transit City. This city van targets corporate fleets and low-emission zones. It will come in three versions, including a chassis cab for custom bodies, and should arrive at dealers by the end of 2026.
The passenger car side is also being reshaped. By the end of 2029, Ford promises five new European-built models: a dedicated Bronco for Europe, a compact SUV with multiple powertrain options, a B-segment sporty EV, a small electric city crossover, and two additional SUVs with various drive configurations.
Meanwhile, Ford Pro aims to evolve from a simple van seller into a full-service business partner. Already, over 1.2 million European customers are connected to the system, and its vehicles send nearly 6 million diagnostic signals every day.
The key takeaway? Ford doesn't want Europe to be pushed exclusively toward pure EVs. The company is urging regulators to account for actual demand, charging infrastructure, and the needs of small businesses. For Ford, PHEVs and EREVs aren't just a temporary compromise—they're a way to keep customers during the transition.