18:02 29-05-2026
Toyota Launches Fully Redesigned Hilux in Japan
Toyota has launched the fully redesigned Hilux in Japan with two trims, a 2.8L turbodiesel, enhanced safety, and updated suspension. Prices start at $31,200.
Toyota has launched sales of the fully redesigned Hilux in Japan. The pickup retains its core identity—body-on-frame construction, a diesel engine, and four-wheel drive—but gains more comfort, electronics, and safety features for everyday driving.
In Japan, the Hilux is offered in two trim levels: Z and Z Adventure. The base Z starts at 4,980,800 yen (roughly $31,200 or 2.23 million rubles at current exchange rates). The Z Adventure is priced at 5,500,000 yen (about $34,500 or 2.46 million rubles). In a market where pickups remain a niche, Toyota is targeting not just work use but also active lifestyles: weekend trips, gear hauling, and an off-road image.
The design follows the Cyber SUMO concept. Up front, there's a massive stance, a large grille, pronounced fenders, and a prominent bumper. The Z Adventure looks tougher with a different lower front bumper element and a sport bar behind the cab. Dimensions are 5,325 mm long, 1,885 mm wide, and 1,865 mm tall. The cargo bed is separate from the cabin, with a payload capacity of 500 kg and a loading height of 845 mm when the tailgate is open. Side steps have been added at the rear to make it easier to reach items in the bed.
The powertrain is straightforward, but that's exactly its strength. Under the hood is a 2.8-liter turbodiesel (1GD-FTV) paired with a six-speed automatic (6 Super ECT). Drive is through a part-time four-wheel-drive system. Standard equipment includes Multi-Terrain Select and Multi-Terrain Monitor to help the pickup confidently tackle various surfaces.
The frame has been upgraded: the side rails have thicker steel, and 36 additional weld points have been added to the floor. This should reduce vibration and noise while also improving on-road stability. The suspension has been retuned, and an electric power steering system now assists, making low-speed maneuvers easier and dampening off-road impacts. An electronic parking brake enables a hold function in traffic for the adaptive cruise control.
Inside, the dashboard is horizontal, there's a 12.3-inch central screen, and the control clusters are logically separated: driving controls in one area, climate and navigation in another. Toyota Safety Sense is now enhanced with Proactive Driving Assist and improved intersection collision avoidance. Connected navigation, Help Net, and over-the-air updates via a DCM module are also available.
Sales target in Japan is modest—690 units per month. But the new Hilux matters not for its volume: Toyota is showing that a pickup can still be a honest body-on-frame tool, updated not with softness for fashion's sake, but with convenience for real life.