10:34 31-05-2026

Mitsubishi just declared war on Tacoma — and Nissan is lending the platform

Mitsubishi is returning to the US pickup market with help from Nissan. A new midsize truck is now part of the Momentum 2030 strategy.

Mitsubishi is heading back to the place that once crushed it. Seventeen years after the Raider flopped, the Japanese brand is eyeing the most profitable segment in America again — pickups. And this time, it looks serious.

According to Pickup Truck Talk, the project is now part of Mitsubishi’s Momentum 2030 strategy and will be co-developed with Nissan. The logic is simple: one chassis, two trucks. The new pickup could underpin the next-generation Nissan Frontier — or get its own Mitsubishi-flavored version with bespoke styling and technology.

For Mitsubishi, this is far more than a lineup expansion. In the US, the brand survives almost entirely on crossovers, and a pickup could restore something it lost long ago — a rugged, utilitarian, adventurous identity. The trouble is that the midsize segment has turned into trench warfare: Toyota Tacoma, Ford Ranger, Chevrolet Colorado, GMC Canyon, Nissan Frontier — each with an army of loyalists.

The real question is the hardware. The global Mitsubishi Triton isn’t coming to the States: it’s built in Thailand, and adapting it to US regulations, tariffs, and local production would be expensive. Sharing a platform with Nissan looks far more sensible — and far faster.

If the project reaches showrooms, Mitsubishi will get a rare second shot at a segment where a reputation for durability still counts. The brand has that reputation. It just has to prove that in 2029 it still means something beyond Pajero nostalgia.