12:59 25-10-2025

GM nods to Pontiac diehards with a mockumentary-style clip

General Motors has posted a social video that playfully riffs on persistent fan requests to bring back Pontiac. The clip shows a tour group walking past the camera, and the guide remarks that these are the people who follow the account mainly to say Pontiac should return. The group pauses to snap photos of the camera while the guide carries on, unbothered. The gag lands like a friendly wink to long-time enthusiasts.

The lead is Grace Kerber, known for the series Dealership, which parodies The Office. GM has collaborated with her before and is now leaning on that mockumentary format to boost its social presence—an approach that suits quick-hit platforms.

This isn’t the first time GM has stoked curiosity around Pontiac. Hints have surfaced online about a possible comeback, from cryptic posts on Threads to ad posters declaring that Pontiac is back. Each time, GM has pushed back on the speculation, explaining that it’s simply safeguarding its trademarks.

Fans still argue over what wins out—today’s GM models or Pontiac icons from years past—but the automaker isn’t planning a real revival. For now, nostalgia fuels the conversation more than any product roadmap, and the latest video reads as a playful nod rather than a promise.