Nissan just played its China card, and the first hit lands in Manila
Nissan rolls out its From China export strategy in the Philippines with two electrified bombshells — the Navara Pro PHEV and the Primera EV.
Nissan is rewriting its own playbook. The Japanese giant has unveiled its new From China export strategy — and the launchpad isn’t Tokyo or Yokohama. It’s Manila. At the 10th Philippine International Motor Show (PIMS), Nissan rolled out two electrified premieres at once: the Navara Pro Plug-in Hybrid pickup and the Primera EV electric sedan.
This is no showroom display. For Nissan, China is no longer just a massive home market — it’s now an R&D base and a launch pad for global exports. A reboot, Chinese-style.
The Navara Pro Plug-in Hybrid is a plug-in hybrid pickup built equally for work duty and everyday driving. Nissan previously showed the same truck as the Frontier Pro PHEV: it was developed jointly with Zhengzhou Nissan and is set to become the brand’s first-ever plug-in hybrid pickup destined for export markets. Full specs for the Philippine version are still under wraps. What we do know: the Chinese version pairs a 1.5-liter turbocharged gasoline engine with an electric motor.
The second premiere is the Primera EV sedan. According to Philippine automotive media, this badge will carry the Nissan N7 — an electric sedan developed in partnership with Chinese partner Dongfeng. And here’s the subplot: the Primera name is back. Once a household label on Nissan’s gasoline family cars, it now returns — this time running on batteries.
Earlier it was reported that Nissan applied a quantum algorithm to aerodynamic vehicle modeling.