21:54 25-10-2025

Santana Motors returns with 2026 pickup and a robust parts network

Spanish brand Santana Motors, headquartered in Jaén, is steadily preparing its market comeback. Following an official announcement set for early 2025, the company is building a web of strategic alliances to sidestep the missteps that have plagued other revived badges. One cautionary tale has been MG, which ran into delays with spare parts—a scenario Santana is determined not to repeat.

The manufacturer has signed an agreement with Grupo JPG, a leading Spanish player in engineering and logistics that handles storage and delivery of genuine components. The partnership is designed to secure up to 20,000 part numbers within 24–48 hours, covering items for heritage models like the Land Rover Santana, Suzuki Santana, and Aníbal. If the timetable holds, it removes the biggest anxiety for returning brands: keeping cars on the road and reassuring longtime owners that the back catalog won’t be an afterthought.

The company is also taking cues from fellow Spanish nameplate EBRO, which staged a successful return. Santana is following a similar playbook: anchoring itself in local partnerships while tapping technical cooperation with Chinese manufacturers Zhengzhou Nissan Automobile and Anhui Coronet Tech. The mix of domestic roots and outside engineering support looks pragmatic rather than nostalgic, a calculated balance between identity and scale.

The first model of the new era will be the Santana 2026 pickup, built on the Nissan Frontier Pro (Dongfeng Z9) platform. The brand’s revival rests on practical foundations—reliable parts supply, a proven base, and continued support for classic Santana owners. On paper, it’s a measured way to rebuild trust before reaching for bigger ambitions.