Renault just cut the middleman out of van conversions, and the math works
No more third-party shops. Renault is building converted Kangoo, Trafic and Master vans straight from the factory, with full warranty and 30% faster delivery.
Renault is no longer leaving van conversions to third-party shops. The carmaker has launched Converted by Renault — a programme that turns vans and chassis into ready-to-work tools straight off the assembly line. Carrying people or animals, construction, service work, emergency response — it’s all now under one roof and under one factory warranty.
The logic is simple, and Renault has the numbers to back it up: roughly every second commercial vehicle that leaves the production line ends up doing another lap for business-specific modifications. The French decided to skip that lap. Customers order the ready-made version through a dealer, the conversion is carried out with vetted body-builder partners, and the buyer gets three things that conventional aftermarket conversions rarely deliver: lead times shorter by an average of 30%, a full factory warranty, and service for the converted part within the Renault network. As a bonus, the conversion is factored into the vehicle’s residual value.
Three core models are on the menu: Kangoo, Trafic and Master. The Kangoo gets a deep-cab version. The Trafic comes in five- and six-seat crew-cab configurations. And the Master rolls out the full arsenal — dropside flatbeds, tippers, extended-cab versions and high-volume bodies. In 2027 the electric Trafic E-Tech is set to join the programme, signalling Renault’s clear intent to push the initiative across its full electric line-up.
Assembly happens where the vans themselves are built: at the French plants in Maubeuge (home of the Kangoo), Sandouville (Trafic) and Batilly (Master). And when off-the-shelf versions aren’t enough, Renault routes the order to its subsidiary Qstomize, which handles shelving, body protection, specialist adaptations and customer-specific branding.