19:49 26-11-2025

Salone Auto Torino 2026 unveils new citywide format with B2B day

The organizers of Salone Auto Torino 2026 have unveiled a new format for the event, set to take over central Turin from September 11 to 13. More than 50 automotive brands are expected to take part, with around 500,000 visitors anticipated. For the first time, a dedicated B2B day will precede the main program on September 10, geared toward meetings between companies, suppliers, and service operators to build partnerships and discuss industry projects. This early start should sharpen the show’s professional focus and help conversations turn into concrete plans faster.

Displays will line the city’s central streets and public squares, where visitors will be able to test new models, including hybrid options and urban-focused EVs. Experiencing the cars in real-world settings makes the comparison more honest and immediate—especially for those deciding what to buy in the near future.

The program will also feature a series of thematic seminars on sustainable mobility and digital services, along with meetings for startups and manufacturers. An expanded digital platform will complement the on-site agenda, allowing remote participation in business sessions. The full timetable and accreditation details will be released later.