Nissan ended the GT-R era with a toy, and somehow it makes perfect sense
No final hot lap, no farewell special. Just a $136 plastic figurine — and a collector frenzy already brewing for July 2.
Nissan said goodbye to the GT-R in a way nobody expected. No farewell special edition, no last salute from 600 horsepower — just a plastic figurine. The NISSAN GT-R BE@RBRICK 100% & 400% set goes on sale on July 2, 2026, and serves as a symbolic souvenir marking the end of production of the model in August 2025.
At first glance the idea sounds absurd. A legendary sports car, turbo engines, all-wheel drive, the Nürburgring, an entire tuning culture — and suddenly a toy. But for the GT-R, oddly enough, this is a logical finale. The car has long lived not just in numbers, but in the mythology around its name: Skyline, R32, R34, R35, video games, Japanese pop culture, and a fan base that knows every bolt.
Bearbrick works the same way. The shape is simple; the value comes from collaborations, rarity, and the moment of release. For the GT-R, that moment is especially powerful. Nissan isn’t just dropping a souvenir — it’s releasing an object tied to the end of an era. The set’s concept is even called “GT-R Forever.”
The design uses the signature Midnight Purple shade, with carbon fiber accents on the arms, a GT-R logo on the chest, and four round taillights on the back — one of the model’s most recognizable elements. Nissan emphasizes that the figure references the evolution of the GT-R as a whole, not just the final R35 generation. The set includes two figurines in different sizes — 100% and 400%.
The price is $136. Sales will run through the Nissan online store, the boutique at the company’s global headquarters in Yokohama, and the Nissan Crossing showroom in Tokyo’s Ginza district. To curb mass buyouts by resellers, each customer will be limited to two sets.
Sales will be first-come, first-served, so a shortage is virtually guaranteed. The previous Nissan x Bearbrick collaboration, Sakura at Japanese Dawn 2025, sold out almost instantly — and the GT-R fan base is significantly wider. Such items appreciate on the secondary market not because of materials or production complexity, but because of context.
This isn’t a toy with a logo. It’s a memento of the moment when one of the most famous Japanese sports models leaves the stage. The GT-R doesn’t get a new lease on life on the assembly line through this figurine. But Nissan is showing something else: a legend can end as a car and live on as a symbol — this time on the scale of a collector’s shelf.