Honda NSX is reborn in carbon — and the man selling it has NSX in his blood
JAS Motorsport picks the two partners who will sell the Pininfarina-styled Honda NSX revival in the US and Canada — and one of them has a personal stake.
Italy’s JAS Motorsport has found the people it trusts with Tensei in North America — and the choice is symbolic. In the US the rare supercar will be handled by Graham Rahal Performance, in Canada by Pfaff Reserve. Tensei is not being prepped as a show car that does a couple of events and disappears into private collections. It’s being treated as a living project with proper support, service and a clear sales footprint.
Tensei — Japanese for “rebirth” — is built on the chassis of the 1990 Honda NSX. But it’s not just another restomod with fresh paint and a new dashboard. The suspension has been fully reworked, the body is laid up in carbon fibre, and Pininfarina handled the exterior and interior design. The run is capped at 35 cars. The public debut is set for the second half of 2026.
The US partner is no accident either. Graham Rahal Performance was founded by NTT IndyCar Series driver Graham Rahal, and for him the NSX isn’t an abstract icon. “NSX has always held a special place in my family’s history. My father was involved in the development of the first NSX, and I had the opportunity to work with the second-generation NSX myself. Being part of this project is meaningful to me both personally and professionally, and the chance to introduce Tensei to enthusiasts across North America is especially significant for us.”
The line about his father isn’t a polite gesture. Bobby Rahal — CART champion and 1986 Indy 500 winner — really did test prototypes of the original NSX alongside Ayrton Senna and Satoru Nakajima. The circle closes neatly.
In Canada the choice fell on Pfaff Reserve — a dealer of rare and exotic cars with showrooms in Toronto and Vancouver. JAS Motorsport COO Mads Fischer explained the reasoning: “GRP and Pfaff Reserve have a passionate customer base familiar with collectible and high-performance road and track cars, and a proven track record of first-class customer service. That aligns perfectly with our Tensei philosophy.”
Cars like this don’t live or die by spec sheets. They live on trust in their lineage. Tensei has that in spades: an original NSX as a donor, Italian design, a tightly capped run and partners with the right audience. Its real rivals aren’t the latest Ferraris or McLarens — they’re expensive restomods from Singer, Kimera and Evoluto, where buyers pay not for 0–60 times but for rarity, a name and a story.
And there’s one card on the table that almost no one is talking about. The HP-X concept that gave rise to the original NSX was penned by Pininfarina back in 1984. More than forty years later, the Italians are picking up an unfinished sentence. Tensei isn’t a chase after the past. It’s a second career for the NSX, handed back to the people who were there at the start.