12:41 29-11-2025

São Paulo Motor Show confirms 2027 dates and growing brand roster

The São Paulo Motor Show is officially back on the calendar: the next edition will run from October 30 to November 7, 2027, at the Anhembi complex. Organizers revealed the dates during the current show, citing the strong response from visitors and manufacturers as the key reason for locking them in early.

Long regarded as Latin America’s largest automotive event, the show’s 2025 reboot drew more than 90,000 visitors over the first weekend alone. For an event of this scale, such momentum is telling.

Ten brands have already confirmed for 2027: Caoa Chery, Caoa Changan, Hyundai, Renault, Stellantis, Toyota, Kia, Omoda & Jaecoo, GAC, and Suzuki Motos. Honda and Mitsubishi are also considering a return after assessing the organization and audience interest. Manufacturers note that the revamped format has made the show more interactive and denser with premieres—exactly the kind of shift that tends to keep both the floor and the stands buzzing.

Hyundai said it plans to expand its stand in 2027. Renault praised the impact of presenting the Boreal, the new Koleos, and the Niagara concept. Omoda & Jaecoo have already promised to come to the next show with a refreshed lineup, a sign that the new formula is resonating where it counts.