The first Ferrari Luce isn't for sale, it's for auction
Ferrari's Tailor Made Chassis 0 skips private buyers entirely and heads to a no-reserve charity sale at Monterey Car Week 2026.
The very first Ferrari Luce ever built won’t go to a private client — no matter how deep their pockets. Ferrari is sending the Tailor Made Chassis 0 straight to a charity sale at RM Sotheby’s, running August 13–15 during Monterey Car Week 2026.
The money isn’t staying in Maranello’s pocket, either. Every dollar raised through the Ferrari Foundation will fund educational projects, including the future M-TECH Alfredo Ferrari centre in Maranello and initiatives across the United States.
Built jointly by the Ferrari Design Studio and the Tailor Made personalisation programme, this is where things get genuinely interesting. The body wears an exclusive Madreperla Semi-Gloss finish: a special pigment shifts the paint from green to purple depending on light and viewing angle. Inside, metallic Le Mans leather in Perla appears on a Ferrari for the very first time, while secondary trim swaps the usual black for Grigio Corvara.
Bespoke wheels, brake calipers, a white-backed Ferrari Luce badge and a “Chassis 0” plaque all mark this out as the first example. Bidding will run with no reserve. Ferrari values the car at more than $1.1 million — roughly €961,950 at current exchange rates. And that’s likely just the opening bid: among 2026’s sports cars, this Luce stands out not only as the first production chassis, but for the charitable purpose behind the sale.