Jeep dug up a forgotten 1980s name and turned it into the most stylish Wrangler yet
Jeep revives the Laredo nameplate on the 2027 Wrangler with 35-inch tires, a tan soft-top and Bison Brown leather — here’s what $1,995 extra actually buys you.
Nobody expected Jeep to dig this deep into its own archive. Yet here it is — the brand just pulled one of its most iconic nameplates off the shelf and slapped it on the ninth special edition in the Twelve 4 Twelve anniversary series. Meet the 2027 Wrangler Laredo. This isn’t a cosmetic trim for a limited run — it’s the return of a name that once made Wrangler as stylish as it was capable.
The Twelve 4 Twelve series celebrates Jeep’s 85th anniversary. The formula is simple: every month, on the 12th, a new limited-edition Wrangler drops. It kicked off in November 2025 with the MOAB 392, followed by Whitecap, the 85th Anniversary Edition, Willys 392, Rockslide, Rewind, America250 and Sarge.
Now it’s Laredo’s turn. The name nods to the city of Laredo, Texas — the largest inland port on the US–Mexico border — and, more broadly, to the spirit of the American Southwest. Back in the 1980s, Laredo wasn’t just another trim — it was the dressier, pricier take on the CJ and Wrangler, with special upholstery, better materials and far more comfort than the base models.
The new Wrangler Laredo is built on the Willys foundation, but it picks up several important extras. The headline feature is the standard Xtreme 35 Package. It bundles 35-inch BFGoodrich KO2 tires, bronze beadlock-capable wheels and a 1-inch suspension lift — about 25 mm. That’s not just a party trick for photos — those tires and the extra clearance genuinely widen what the truck can do off-road.
Then there’s the detail that goes straight for the nostalgia nerve: the tan soft-top. It’s exactly the shade that rode on the original Laredo. Buyers can still opt for other roofs, though — the Sky One-touch powertop on the four-door, or a black hardtop on both two- and four-door Wranglers. The exterior gets its own graphics and accents to match: a Gobi-tinted grille up front, bronze tow hooks, and bronze Jeep and Trail Rated badges.
The hood wears dedicated Laredo decals, and the rear carries a lasso-style 4WD decal. The Texas theme is front and center here, but it never tips into caricature. The cabin gets its own personality too. The headline act is Bison Brown Nappa leather seating, stitched in Mayan Gold, with the dash surround, grab handle, door armrests and center console finished in Global Black.
Jeep calls this one of the most expressive, richly detailed interiors it has ever put in a Wrangler. There’s plenty for collectors to hunt for, too. Laredo badges show up throughout the cabin, a rear swing-gate plaque carries the coordinates of Laredo, Texas, and the center console gets a badge tying the truck directly back to its namesake city. Even the climate control panel wears a subtle cowboy-hat motif.
Mechanically, there are no surprises — the powertrain lineup carries over unchanged. But the Wrangler Laredo comes standard with a trailer hitch and can tow up to 3,500 pounds — roughly 1,587 kg. It’ll be offered in both two-door and four-door body styles.
Orders for the 2027 Jeep Wrangler Laredo open later in July. Pricing lands $1,995 above a Wrangler Willys fitted with the Xtreme 35 Tire Package. The exact figure depends on body style, engine, transmission and options — a base two-door Willys starts at $43,755, the four-door at $45,635.
The Wrangler Laredo isn’t trying to out-Rubicon the Rubicon or claim the title of the most extreme Jeep on sale. It’s playing a different game entirely: a shot of nostalgia, a lot more style, a genuinely capable off-road base — and a cabin where Wrangler finally stops looking like just a tool for mud and rocks.