The 2027 Bronco Sport got cheaper — and that should worry you
Ford cut 2027 Bronco Sport prices by up to $505, but Big Bend, Outer Banks, and Badlands all lose standard gear. Here's what actually disappeared.
Ford just cut American prices on three of the four 2027 Bronco Sport trims. Don't celebrate yet — this isn't your average price drop. The crossover also lost a chunk of its standard equipment, and this is now the second model year in a row Ford has pulled this move.
According to Ford's dealer order guide, the Big Bend now starts at $31,695, the Outer Banks at $34,985, and the Badlands at $36,760. That's a cut of $150, $160, and $505 respectively. The Heritage went the other way, climbing $95 to $33,490.
But comparing MSRPs alone is misleading. Destination adds another $1,995, so the cheapest Big Bend actually starts at $33,690 before taxes.
Behind that lower sticker price are very real cuts to equipment. The Big Bend lost heated mirrors and the fold-down rear armrest. The Outer Banks lost its power passenger seat and auto-dimming mirror. The Badlands swapped its power driver's seat for a manual one, and dual-zone climate control and the auto-dimming mirror are no longer standard. Some of these features come back — if you pay for the Tech Package.
Ford also deleted Auto Start-Stop from every 2027 Bronco Sport. The official 2026 price list still listed the system as standard on both the 1.5-liter and 2.0-liter engines.
The Badlands tells the story best. Back in 2026, Ford already cut its price by $1,000 while shifting equipment out of the standard list. Now it's down another $505. The base feature list got trimmed again. Two years running.
So yes, the 2027 Bronco Sport is technically cheaper on paper. But shoppers should compare identically equipped trucks, not sticker prices. Do that math, and a leftover 2026 Bronco Sport at the dealer might turn out to be the better deal.