23:28 21-12-2025

GM files Horizon Display trademark for AI-ready in-car interfaces

General Motors has taken another step toward the digitalization of its cars by filing a trademark for Horizon Display. The application was submitted to the United States Patent and Trademark Office on December 17, 2025, and covers electronic displays integrated into vehicle instrument panels and infotainment systems.

The wording points to a technology designed as a built-in part of the vehicle rather than an add-on accessory. While the filing does not mention specific GM models or brands, the Horizon Display name aligns neatly with the automaker’s current direction.

In recent years, GM—like most of its rivals—has been steadily enlarging and enriching in-car screens, particularly in EVs and the latest generations of ICE models. Digital panels are becoming central to how interiors are perceived and are increasingly replacing traditional gauges.

The new trademark is logically tied to GM’s plan to launch a centralized computing platform targeted for 2028. This architecture is set to succeed Global B and consolidate core vehicle functions under a single central computer—from infotainment and driver-assistance to steering and safety systems.

According to the company, the new system is expected to deliver a multi-fold increase in computing power, data bandwidth, and over-the-air update capability.

A key feature of the platform will be hardware independence, enabling component upgrades without rewriting software. In that context, Horizon Display may become more than just a screen—serving as the visual interface for AI features, automated driving, and smart assistants that GM plans to develop into the 2026 era and beyond. The direction is clear: let software set the pace while hardware becomes easier to evolve.

Horizon Display looks like the foundation for a new GM interior philosophy, with the screen taking the role of the car’s command center. Registering the trademark in advance points to long-term intent rather than a one-off technology. If GM delivers the computing capabilities it has outlined, Horizon could grow into a name as recognizable as OnStar once was.