22:21 31-10-2025

Cadillac reveals its complete 2026 electric SUV range in the Middle East

Cadillac has officially unveiled its complete 2026 model-year electric lineup in the Middle East. It was the brand’s first event where all zero-emission models appeared together in an international region, a measured show of intent for a market that values both status and innovation.

The portfolio spans five electric SUVs: Optiq, Lyriq, Vistiq, Escalade IQ, and the extended Escalade IQL. Each nameplate targets a distinct audience, giving Cadillac a full-spectrum offering in the premium EV arena. Taken as a whole, the range reads like a clear ladder from everyday commuters to statement-making flagships.

According to Cadillac Middle East head Omar Elkishin, the launch marked a pivotal step in the brand’s transformation and underlined a focus on luxury and advanced technology. Framed that way, the message lands cleanly: modern indulgence supported by a confident tech posture.

At the same time, the company introduced its new global slogan, Let’s Take the Cadillac. The regional debut forms part of a broader strategy to strengthen the brand’s footing in the fast-growing spaces of urban EVs and premium SUVs among new 2026 vehicles. The positioning appears calibrated to capture city-focused buyers and SUV loyalists alike, without blurring the identity that draws customers to the badge.