18:49 07-01-2026

Peugeot showcases 408, electric E-208 GTi and updated lineup

The event will serve as a platform to showcase to a wide audience the full spectrum of Peugeot mobility solutions—from passenger cars to commercial vehicles, with the brand clearly aiming to make the most of the spotlight.

At the Peugeot stand, visitors will be able to see several fresh arrivals from the brand:

• The European debut of the elegant new Peugeot 408 sedan, which the manufacturer presents as an embodiment of refined French style.
• The first official presentation of the high-performance electric PEUGEOT E-208 GTi, prepared specifically for the European market.
• Updated versions of established bestsellers, including the popular city hatchback Peugeot 208, the compact crossover Peugeot 2008, the family estate Peugeot 308, the midsize crossovers Peugeot 3008 and Peugeot 5008, and the Partner and Expert commercial vans.

Visitors will also get a unique opportunity to explore the latest electric powertrain technologies alongside traditional internal combustion engines. This mix underscores Peugeot’s intent to meet contemporary environmental demands while preserving the brand’s signature design language and France’s engineering traditions.

Taken together, the stand sketches a coherent picture: electrification steps forward without sidelining combustion models, and design stays front and center. The 408 is framed squarely around style, while the E-208 GTi brings a performance edge to the EV push—signals likely to resonate across the brand’s audience.