Toyota Europe achieves record 2025 sales with strong electrified growth
Toyota Motor Europe sold 1,229,038 vehicles in 2025, with 77% electrified. Electric models surged 46%, hybrids grew, and Toyota Professional hit a new high.
Toyota Motor Europe wrapped up 2025 with record-breaking sales in Europe, delivering 1,229,038 Toyota and Lexus vehicles. Electrified models made up 77% of these sales, a 5 percentage point increase from the previous year.
Sales of fully electric models surged by 46%, plug-in hybrids jumped 76%, and conventional hybrids grew by 3%. The Toyota Professional commercial lineup also hit an all-time high, with 158,270 units sold, marking a 19% rise over 2024.
The Toyota brand accounted for 1,143,963 deliveries, securing its position as the second-best-selling passenger car brand in Europe. In contrast, Lexus saw a 3.5% decline to 85,075 vehicles, though electrified models comprised 94% of its sales mix.
Toyota attributes this success to strong demand for new models and has announced plans to expand its lineup in 2026, including new vehicles slated for that year.