From January 9 to 18, 2026, Brussels Expo will host the Brussels Motor Show — effectively Europe’s main neutral stage while Geneva remains subdued. It’s a meaningful start to the year: right after the holidays the show gathers 64 brands, from established European names to fast-rising Chinese players, and promises a solid slate of 2025–2026 model-year unveilings. The mix suggests a broad, balanced snapshot of where the market is heading.

Organizers are leaning into premieres. Stellantis claims 62 debuts, and the refreshed Opel Astra and Peugeot 408 are set to be shown to the public ahead of sales planned for 2026. Citroën will bring the Elo one-box concept as a showcase of what’s next. Leapmotor is preparing three focal points: the European debut of the B03X electric crossover (known as A10 in its home market), a B10 with a range extender, and the first public details on the cabin of the compact B05. The breadth here hints at a year when both legacy groups and newcomers aim to keep momentum.

Among the teasers is talk of Hyundai’s largest electric model yet, which may point toward an electric interpretation of the Staria. Toyota, in turn, promises a production-spec Urban Cruiser and is likely to reveal the new Hilux. In parallel, the Car of the Year ceremony has settled in Brussels: the 2026 final lists the Citroën C5 Aircross, Dacia Bigster, Fiat Grande Panda, Kia EV4, Mercedes CLA, Renault 4, and Skoda Elroq. The shortlist underlines how varied the field has become, from compact EVs to family SUVs.

Online tickets are priced at 15 euros for adults and 7.5 euros for children aged 10–15; younger visitors get in free. Public entry opens in the evening on January 9, and on January 16 the show will run into late hours — a schedule that should suit both weekday visitors and families.