Subaru of America has announced that S&P Global Mobility has recognized the automaker as the winner of the "Highest Overall Dealer Loyalty" award for 2025. This marks the second consecutive year Subaru has received this honor as part of the 30th annual S&P Global Mobility Loyalty Awards program. The achievement highlights Subaru's continued success in fostering strong relationships between customers and its retail network.

S&P Global Mobility defines loyalty as the behavior of a vehicle owner who returns to the market after purchasing a new car and buys or leases another new vehicle of the same brand, model, or manufacturer. This year's awards are based on an analysis of new vehicle registrations in 2025.