GMC debuts in South Korea with new models including Hummer EV
GMC announces return to South Korea with 2026 Hummer EV, Acadia SUV, and Canyon pickup. Official unveiling in Seoul pop-up store from January 29, 2025.
Following the official announcement that GMC will return to the South Korean market by the end of 2025, GM Korea has released the first teaser of its future model lineup. The image shows the silhouettes of three vehicles with the brand's signature lighting, hinting at an imminent debut and a new chapter for GMC in the country.
To prepare for the launch, GM Korea will open a temporary GMC Grand Launch Pop-up Store in Seoul's trendy and creative Seongsu district. The space will operate from January 29 to February 1, serving as the venue for the first public reveal of the new models and for direct engagement with potential customers.
The teaser image clearly reveals three vehicles. Taking center stage is the flagship 2026 GMC Hummer EV, which had already been announced for the Korean market. Flanking it are two internal combustion engine models: the large, three-row GMC Acadia SUV and the mid-size GMC Canyon pickup truck. Both vehicles are making their official debut in South Korea.
This model selection marks a notable shift from initial expectations that GMC would enter Korea solely as a premium electric brand with the Hummer EV and Sierra EV. The introduction of the Acadia and Canyon suggests a broader strategy by General Motors, one focused not just on image but also on practically expanding its customer base through traditional SUV and pickup segments.
The official unveiling of all three models is set for January 29, coinciding with the pop-up store opening. This move represents the first step in establishing GMC's full presence in the Korean market and will test local buyer interest in this American premium brand of SUVs and trucks.
GMC is clearly moving away from a narrow electric-only positioning in Korea, instead betting on familiar and popular body styles. This practical approach could prove more viable in a market where utility often outweighs prestige.