Ford’s chief indicated that preparation is nearly complete: components have been sourced, prototype vehicles are successfully undergoing road tests, and the company’s Louisville plant is being upgraded and readied for the start of series production. The LFP battery packs are slated to be built at a new facility the company plans to open in Marshall, Michigan.

The upcoming Ford pickup will use a four-door body style, giving passengers easy access to the second row. It will also offer a generous front trunk, adding useful space for gear and everyday items.

The electric truck is set to feature the BlueCruise driver-assistance system, which enables partial automation in certain driving conditions.

Ford is targeting a starting price of about $30,000, positioning the model as a compelling option among compact and midsize pickups aimed at daily duties, hauling, and weekend escapes. If the company can land that figure, it could put welcome pressure on the segment’s pricing and broaden the appeal of electric workhorses.

Taken together, the program looks poised to play a key role in Ford’s push to expand its EV lineup and reinforce the brand’s footprint in the mainstream electric market.