The Tesla Cybertruck, hailed as one of the most striking electric pickups in the U.S. when it launched in early 2024, has faced a sharp decline in demand by 2025. According to an analysis by InsideEVs, the Cybertruck has recorded the largest drop in sales among all electric vehicles on the American market.

Tesla sold around 39,000 Cybertrucks in 2024, but only about 20,200 units in 2025—a decrease of nearly 50%. Meanwhile, the production capacity at Tesla's Texas factory is estimated at over 125,000 vehicles per year, yet actual sales remain far below that level.

Several factors are cited for this downturn. The controversial angular "exoskeleton" design doesn't appeal to all pickup buyers. Reports of quality control issues and recall campaigns have also surfaced. In Europe, the model faces certification hurdles due to pedestrian safety regulations. Competition is adding pressure, notably from the Ford F-150 Lightning and the Chevrolet Silverado EV.

In practice, this means Tesla has been slow to aggressively boost demand with discounts. A more affordable version and a proposed range-extender battery project were canceled, which affects interest in the model and its competitiveness in the "best cars" segment.