Chery believes that extending its warranty to match competitors like MG, Nissan, and Mitsubishi—who offer ten-year coverage—won't attract additional interest from car buyers.

While the trend among automakers shows longer warranty periods, Chery's management is sticking with its current seven-year warranty model, which has no mileage restrictions.

Lucas Harris, the chief operating officer of Chery Australia, said the existing seven-year policy is optimal and fully meets the needs of Australian owners. He pointed out that the average ownership period for a vehicle in Australia ranges from seven to eight years.

Harris added that a key feature of Chery's approach is that customers can service their cars outside the brand's official dealer network. This contrasts with competitors' extended ten-year warranties, which require maintenance exclusively through certified manufacturer centers.