Tesla is once again adjusting the names of its more affordable models. The company has removed the established Standard designation from the base versions of the Model 3 and Model Y, which were recently introduced as part of a lineup expansion in Europe and the UK. On Tesla's official website, these cars are now simply labeled Rear-Wheel Drive, while the more expensive configurations retain the Premium name.

This revision comes just weeks after the launch of the "standard" variants. The change is reflected on Tesla's sites and is linked to an effort to simplify the model range, making it more consistent and easier for buyers to understand. The base versions differ from the Premium trim not only in name but also in equipment: Premium models offer larger batteries, higher power, and an expanded set of features and comforts, including additional screens and lighting elements.

The move away from the Standard term comes as Tesla is actively reshaping its sales strategy following several challenging quarters. Previously, the company introduced cheaper Model 3 Standard and Model Y Standard versions in the US—with a lower price and reduced equipment compared to the more expensive Premium variants. These cars were aimed at broadening the audience through affordability, offering a range of about 321 miles (approximately 517 km) per charge and a simpler interior at a lower price point.

The name change is more than just a cosmetic update. It reflects Tesla's attempt to adapt its model structure to different markets and simplify communication with customers. The base versions, now designated as Rear-Wheel Drive, maintain rear-wheel drive and a basic set of characteristics but shed previously used labels that might have been perceived as less accurate or outdated.

This approach also allows the company to highlight the more expensive versions with better equipment and driver-assistance features, strengthening product differentiation within the lineup. Tesla continues to balance accessibility with a premium experience, and the naming adjustments reflect a strategic effort to make model choices more transparent and tailored to buyer demands across various markets.