Chinese automaker Chery has once again delayed the start of production at its first European factory. According to a company executive speaking to Reuters, assembly in Spain is still planned, but the actual launch has now shifted to 2026.

Chery initially aimed to begin manufacturing in Spain back in 2024, before pushing that target to the fourth quarter of 2025. This latest postponement stems from shifting market conditions in the EU, including a move away from import tariffs toward minimum pricing for Chinese-made electric vehicles—changes that have impacted the company's financial projections and investment strategy.

The production site is located near Barcelona at a former Nissan plant and is being developed as a joint venture between Chery and the Spanish brand Ebro. Vehicles under the Ebro brand are already being built there, with Chery models set to be introduced gradually.

The first model slated for Spanish production is the Omoda 5 crossover, to be followed later by the Jaecoo 7. The lineup will include both electric and internal combustion engine versions, reflecting the company's measured approach to the European new-car market anticipated in 2026.

Chery also views the Spanish facility as an export hub for shipping vehicles to Latin American countries, leveraging the region's logistical and trade advantages.