Polestar hosted its Media Day 2026 event and announced a shift to a Premium to Luxury strategy. The brand aims to strengthen its position in the premium electric vehicle segment by expanding its model lineup and enhancing customer service.

Joining the existing Polestar 4 will be the Polestar 3 and Polestar 5. The Polestar 3 is the brand's first performance SUV, featuring air suspension, an 800-volt system, and a WLTP range of up to 635 km. It comes equipped with a Bowers & Wilkins audio system boasting 25 speakers and has earned a 5-star Euro NCAP rating. Sales are set to begin in the second quarter.

The Polestar 5 is a four-door grand tourer built on an aluminum platform with an SK On battery. It delivers a maximum power output of 650 kW (884 hp) and torque of 1,015 Nm, with a WLTP range of up to 678 km. The car uses adaptive MagneRide dampers that analyze road surfaces up to 1,000 times per second. Its launch is expected in the third quarter.

Polestar also plans to expand its showroom network and charging infrastructure. In 2026, the company projects sales of 4,000 new vehicles, reinforcing its foothold in the luxury segment.