While many automakers are embracing massive displays and minimalist interiors, MINI is charting a more balanced course. The brand's new design chief, Holger Hampf, has made it clear that MINI won't be going fully touchscreen or eliminating physical controls altogether.

Hampf emphasizes that finding the right balance between digital technology and traditional controls is crucial. Over-digitization, he suggests, risks stripping away individuality and the emotional connection between driver and car. MINI has always been built on emotional engagement, and that "analog" element remains part of its DNA. That said, the company isn't shunning modern solutions.

The interior's centerpiece remains the 9.4-inch round OLED display introduced in 2023. This has become a signature feature of new MINI models, combining multimedia functions with distinctive interface graphics. Moving forward, the brand plans to refine the software and ergonomics while keeping the iconic circular screen format.

However, the cabin won't become fully touch-based. Physical buttons and switches will continue to play a vital role. In practice, this matters because the market has grown weary of "tablets on wheels." Returning to a thoughtful blend of screen and real buttons isn't a step backward—it's a sensible approach. For buyers, this is important since MINI is betting on emotion and character, qualities that are difficult to convey through a touchscreen interface alone.