While BMW's electric vehicle sales are hitting record highs, research shows some drivers still aren't ready to fully switch to electric power. A recent survey of 655 corporate drivers in the Netherlands identified the main barrier: real-world range. Nearly all participants believe the minimum acceptable range is around 400 km, with a third expecting at least 500 km on a single charge.

Frequent charging needs and long stops compared to internal combustion engine vehicles remain key reasons for hesitation. Four out of ten respondents are not prepared to replace their current car with an electric model. Interestingly, 70% of those planning an EV as their next company car already use electric transport, meaning the transition mostly happens within an already prepared audience.

About 15% want to independently choose their powertrain type, viewing gasoline and hybrid versions as more versatile for long trips. The environmental factor proved a weak motivator: less than 10% called it decisive.

For its part, BMW is expanding its lineup from internal combustion engines and hybrids to new models like the iX3 with a claimed WLTP range of up to 805 km. A longer-range i3 sedan is expected soon. For those who still value highway autonomy, diesel variants from the 1 Series to upcoming X5 and X7 models remain available in Europe.