From May 15 to 17, 2026, BMW's legendary heritage division, BMW Group Classic, will host the prestigious Concorso d'Eleganza Villa d'Este automotive festival. This annual event takes place on the picturesque shores of Lake Como in Italy, traditionally drawing enthusiasts of classic cars, collectors, and anyone with an appreciation for automotive history.

Over three days, around 50 unique vintage automobiles, many of which are one-of-a-kind, will compete for top honors in the elegance competition. The highlight will be the presentation of the festival's main award, the Trofeo BMW Group. Each year, judges select a winner from among the most refined and stylish exhibits, which represent true works of automotive art.

Special attention will be paid to several significant anniversaries: the 90th anniversary of the iconic BMW 328 sports car, the 40th anniversary of the powerful BMW M3 sports sedan, the 50th anniversary of the elegant BMW 6 Series coupe, and the 60th anniversary of the BMW 2 Series model, which marked the beginning of the brand's sports car lineage.

Beyond the competition itself, visitors can enjoy a rich cultural program featuring themed shows and an exhibition of historic automobiles. A public display will be held on May 17 at the luxurious Villa Erba, located near the main venue. This offers guests a unique opportunity to see the participating cars up close, appreciating their technical sophistication and design.