Stellantis has officially transitioned its Windsor Assembly Plant in Canada to a full three-shift operation with round-the-clock production. The workforce expansion of over 1,700 employees brings the plant's total staff to nearly 6,000. This ramp-up means a vehicle now rolls off the assembly line approximately every 60 seconds.

The facility recently underwent a modernization costing around $4.1 billion. The production line is now configured to build internal combustion engine vehicles, hybrids, and fully electric versions simultaneously. This flexibility aligns with the automaker's 2026 strategy for adaptable electrification.

The plant assembles the Chrysler Pacifica, Voyager, and the new Dodge Charger—including the electric Charger Daytona and the gasoline-powered Charger SIXPACK with a 3.0-liter turbocharged Hurricane engine. However, the decision to add a third shift presents a mixed picture.

In 2025, the electric Charger Daytona sold about 7,400 units—significantly fewer than the previous generation, which surpassed 75,000 vehicles in its last full sales year. In contrast, the Chrysler Pacifica remains a segment leader among minivans in the United States.

Over 110,000 Pacifica and more than 25,000 Voyager models were sold in 2025. This consistent demand for minivans was the primary driver for expanding production capacity. Despite the Charger's questionable success, Stellantis's move appears pragmatic.

The Pacifica continues to deliver volume, while the flexible production line allows the company to respond swiftly to market demand. In an industry undergoing transformation, versatile manufacturing plants are becoming a strategic advantage.