Lamborghini has revised its electrification strategy, abandoning plans for a fully electric supercar. The decision came after market analysis and consultations with dealers and customers.

Why the Electric Project Was Cancelled

CEO Stephan Winkelmann stated that investing in a fully electric model would be financially irresponsible given the market's current lack of readiness. The previously unveiled Lanzador concept was slated for a 2028 launch, but the company concluded that demand in the high-end electric supercar segment remains limited for now.

Focus on Hybrids

Instead of pursuing a pure EV, Lamborghini will concentrate on plug-in hybrid systems. By 2030, all models from the brand will feature PHEV setups. Importantly, the company aims to retain internal combustion engines for as long as possible. Already, key models like the Revuelto, Urus PHEV, and Temerario utilize hybrid technology.

Financial Performance and Markets

In 2025, Lamborghini achieved record sales of 10,747 vehicles. Europe and the Middle East remain its primary markets, while the U.S. saw a nearly 10% decline in sales. The hybrid Revuelto, priced from £450,000, has been a growth driver, with the Urus PHEV and Temerario strengthening the brand's position in the premium segment.

Overall, Lamborghini is making a pragmatic shift toward hybrids. This move away from a fully electric model highlights a cautious investment approach, prioritizing profitability amid uncertain demand for high-priced EVs.