Rolls-Royce has released its 2025 sales figures, revealing that the British luxury automaker delivered 5,664 vehicles to customers—a slight decline of 0.8% compared to the previous year.

The brand's most popular model was the Rolls-Royce Cullinan SUV, with 3,291 units sold. This represents a significant 27.1% increase over 2024, accounting for approximately 58% of the brand's total sales.

Second place went to the company's first electric vehicle, the Spectre coupe. However, demand for this model dropped noticeably, with only 1,002 units sold in 2025—a decline of nearly 47% from the year before.

Taking third was the Rolls-Royce Ghost sedan, which saw sales rise by 22.9% to 993 vehicles. The flagship Phantom sedan remains the rarest model in the lineup and also the most expensive, with U.S. pricing starting around $600,000.

Interestingly, the 2025 sales data also includes one unit each of the Wraith coupe and Dawn convertible, even though production of these models ended back in 2023. Despite actively developing electric vehicles, Rolls-Royce has no immediate plans to abandon traditional engines. The company continues to refine its 6.75-liter twin-turbo V12 to meet upcoming Euro 7 emissions standards.

Overall, the sales statistics highlight the ongoing popularity of luxury SUVs. The Cullinan remains the brand's primary sales driver, while the transition to electric models is progressing at a much slower pace.