Hyundai Motor Company and Kia Corporation have announced an expansion of their strategic partnership with NVIDIA to advance autonomous driving technologies. This enhanced collaboration aims to boost the future ecosystem of autonomous vehicles in the rapidly growing global market for software-defined vehicles (SDV) and self-driving systems.

Under this agreement, Hyundai Motor, Kia, and NVIDIA will combine Hyundai Motor Group's proven autonomous driving system capabilities with NVIDIA's cutting-edge autonomous driving technologies to create next-generation autonomous driving solutions.

Hyundai Motor Group, which prioritizes customer-focused quality and safety, will implement NVIDIA's Level 2 and higher autonomous driving technology in some of its vehicle models. This integration will enhance safety and convenience for customers while positioning Hyundai Motor Group as a leader in autonomous driving.

Through Motional, its autonomous vehicle development joint venture, Hyundai Motor Group will negotiate with NVIDIA to implement new technologies for further improving Level 4 robotaxis and accelerating technology and service development. This partnership marks a significant milestone in Hyundai Motor Group's journey toward deploying safe and reliable autonomous driving technologies.

The partnership represents a strategic move by Hyundai Motor Group to accelerate the integration of its own data-driven artificial intelligence in the autonomous vehicle sector. In this field, competitive advantage depends on both the excellence of foundational models and platforms and the ability to generate and analyze large-scale, high-quality real-world driving data.

As Hyundai Motor and Kia continuously train their models using data collected from real-world driving conditions, Hyundai Motor Group can significantly expand its autonomous vehicle capabilities, including through the development of its own AI models.

Hyundai Motor Group will leverage NVIDIA's extensive data platforms and AI technologies to systematically integrate all accumulated data into a unified training pipeline. This strategic approach will elevate autonomous vehicle development, enable Hyundai Motor Group to comprehensively respond to market dynamics, and accelerate the deployment of data-driven autonomous driving technologies.