Lamborghini enters 2026 at the peak of its form, posting record figures of €3.2 billion in revenue and over 10,700 cars sold. Against this backdrop, the brand is preparing two new releases to strengthen its position in the exclusive car segment.

The debuts are scheduled for key events of the year: the Goodwood Festival of Speed and Monterey Car Week. These are likely not entirely new models but rather derivative versions of existing ones, primarily the Revuelto and Urus.

The Revuelto is expected to get an open-top version, a logical move for a V12 flagship. Meanwhile, the Urus may receive a more powerful hybrid variant with a combined output exceeding 800 hp. This continues the strategy of gradual electrification without abandoning internal combustion engines.

Lamborghini hasn't abandoned its fully electric project, though its launch timeline remains uncertain. The brand continues to balance market demands with customer expectations, where emotion and traditional characteristics matter.

Notably, Lamborghini's growth comes amid a cautious approach to electrification. Unlike mass-market brands, it's in no rush to break its successful formula. The result is an interesting picture: while some manufacturers accelerate the shift to EVs, Lamborghini sets profit records by moving more conservatively. This could become one of the most sustainable strategies in the premium segment for the coming years.