Amid widespread delays and cancellations across the U.S. EV market, Toyota is moving against the current. The company confirmed that two new electric models—the bZ Woodland SUV and the compact C-HR—will arrive in early 2026 and, along with an updated bZ, will form a trio of fresh choices for American buyers.

Despite the lack of tax incentives and rising import tariffs—all three vehicles are built in Japan—Toyota is not revisiting its plans. Insiders indicate the bZ Woodland is expected to land between $45,000 and $50,000, while the C-HR should come in under $35,000.

The newcomers are aimed at shoppers ready to move from hybrids to fully electric. The updated bZ brings faster rapid charging, more power, a NACS port, and a range of up to 505 km. The Woodland adds increased ground clearance with up to 420 km of range, while the C-HR targets up to 470 km and a 0–97 km/h sprint in under 5 seconds. On paper, the mix looks pragmatic: clear range targets, a widely adopted charging interface, and performance that hits key benchmarks without the fluff.

Meanwhile, rivals are easing off the accelerator: Kia has postponed the EV4, Ford pushed its electric pickup to 2028, Nissan and Mercedes put some models on pause, and Volkswagen’s EV outlook remains hazy.

In this climate, Toyota stands out as one of the few brands still expanding its electric portfolio in the U.S., giving shoppers a tangible set of choices as soon as next year. The strategy feels deliberate—steady rather than flashy—and well-timed for drivers ready to make the switch.