Hyundai and Michelin have entered a new three-year partnership that moves beyond a routine supply deal, focusing on tire technologies designed to boost efficiency, safety, and real-world range.

  • Joint research and development of tires with extremely low rolling resistance to improve fuel economy, alongside high-performance tires to enhance handling safety;
  • Improving tire performance for premium electric vehicles that require advanced technologies to deliver high performance, safety, and extended driving range;
  • Building a virtual tire development system for SUVs;
  • Enhancing SmartGrip technology to increase braking effectiveness.

The collaboration aims to address the growing demands of electric and autonomous vehicles, including models with high load capacity, improved driving dynamics, and stronger environmental credentials. The focus on ultra-low rolling resistance and braking efficiency feels timely, as automakers look for tangible gains without compromising safety. The push toward a virtual development system for SUV tires also signals a drive for more precise tuning—an approach that could make everyday performance more consistent.