Ford CEO Jim Farley said the company will concentrate on developing affordable electric vehicles tailored for everyday driving. He explained that the upcoming lineup will be built on a new, flexible UEV platform designed to keep manufacturing costs low and to support several models on a single architecture.

The first newcomer will be a rear-wheel-drive electric pickup with an estimated price of about $30,000. Farley noted that it is intended to be enjoyable to drive and will wear an original design that diverges from traditional truck styling. Rumors suggest the model could revive the Ranchero name. A package like that could hit a sweet spot for buyers who want real utility without the bulk, especially if the design truly breaks with convention.

Looking ahead, Ford plans to use the UEV platform to expand its electric lineup, cutting costs and improving production efficiency. The aim is to make EVs more attainable and appealing, strengthening the brand’s position in a segment where the Nissan Leaf and Chevrolet Bolt currently lead. If the company delivers on its cost-focused approach, the strategy could add welcome pressure to the mainstream end of the EV market.