DS Automobiles has figured out how to make you fall for a new car before it even reaches the showroom. At VivaTech, running in Paris from June 17 to 20, 2026, the Adobe stand drops the familiar car configurator in favour of something far more ambitious — the chance to build your own version of the DS N°7 crossover with the help of Adobe Firefly generative AI.
Factory paint charts and option boxes stay off-stage. Visitors get to play with shades, textures and backgrounds — the kind of territory normally reserved for the brand’s designers. A few seconds of Firefly crunching, and your personal DS N°7 lands on the screen. You’re allowed to download the image — and walk away with a tangible souvenir on top of it: a metal keyring carrying the very motif you just dreamed up.
For DS, this isn’t just a tech-partner demo. It’s a careful warm-up before the commercial launch. The DS N°7 replaces the outgoing DS 7 and steps into the premium compact SUV segment, where the competition is merciless. The headline act is the fully electric E-TENSE FWD Long Range with a 97.2 kWh battery built at the French ACC plant in Billy-Berclau. WLTP range climbs to 740 km — a figure very few rivals can match in this class right now. For anyone not quite ready to ditch petrol stations, there’s the HYBRID 145. And for everyone else — a perfect excuse to drop by the Adobe stand and play designer for a moment.
