After years of stagnation, Chrysler is gearing up for a sweeping product overhaul. Today the brand essentially lives on the Pacifica and Voyager, but a full reboot is set to start in 2026. CEO Christine Feuell said Chrysler is not being sold and that Stellantis is doubling its investment in the marque. In other words, the brand is staying in the game—and with real backing.

The biggest strategic pivot is stepping away from the idea of an all-electric-only future. New STLA platforms will allow internal-combustion, hybrid, and battery-electric powertrains. That flexibility looks pragmatic in a market where demand shifts fast.

Among the first arrivals will be a revamped Pacifica, two crossovers—including the C6X—and a new sedan that could revive the 300 name. Chrysler also aims to return to the attainable premium space, echoing its earlier blue-collar luxury ethos, while bringing enthusiasts back into the fold. That brief fits the brand’s roots and could help it reclaim a distinct voice.

The headline, though, is the return of the SRT lineup: Chrysler is preparing new performance variants using the Hurricane family of turbo engines alongside existing V8s. Feuell noted that SRT is a strong way to bring back iconic nameplates. If the execution matches the ambition, that badge could matter again.

An important pillar of the plan is a model priced under $30,000. Chrysler wants a compact car that remains affordable yet emotional—something buyers can feel proud to wear the badge on. In a corner of the market often ruled by spreadsheets, a bit of character could be the hook.