ChatGPT just stopped being a plain chatbot for BMW — now you can actually configure a real car through it. The company has plugged its official car configurator straight into a conversation with the AI. Instead of clicking through body style, engine and options in a dull menu, you simply describe the car you want in plain words: the capacity you need, ground clearance, powertrain type, all-wheel drive, how you plan to use it.
The plugin suggests matching models and trims, and from there you can compare them and refine the request as the conversation goes on. Colour, performance, running costs and other parameters can all be worked into the dialogue. Requests are accepted as text or voice — on desktop and mobile alike.
Recommendations are pulled from BMW's live configurator database. Once you've settled on a spec, it opens in the brand's regular online configurator — where you can also browse similar cars in stock. Completing payment or signing a contract directly inside ChatGPT is something the company hasn't announced.
You'll find the integration in the Plugins catalogue under BMW. OpenAI folded its old app catalogue into the Plugin Directory on 9 July 2026. But a plugin showing up there is no guarantee you can actually use it — access depends on your subscription tier, region, platform, workspace settings and admin permissions.
And here's the catch. If a question falls outside BMW's own database, ChatGPT may go hunting for answers on the open web — assuming that feature is switched on. Which means the answer you get won't always be pulled purely from the manufacturer's official data. Prices, delivery times and whether a specific car is actually in stock are worth double-checking in the final configurator.
The new feature works outside the car and has nothing to do with BMW's onboard voice assistant. The company also hasn't said which countries, languages or national price lists it will support.
BMW previously announced a recall of 292 hybrids in Australia over a fire risk.
