Toyota just admitted the redesign era is fading, and trade turmoil is why

Toyota just admitted the redesign era is fading, and trade turmoil is why
toyota.com
Vlad Komarov
Author: Vlad Komarov

Toyota will stretch out full redesigns and lean on software updates instead, according to Automotive News — even as Corolla, Corolla Cross and Prius still get major overhauls.

Toyota is doing something that would have seemed unthinkable for the famously conservative Japanese giant not long ago: it's quietly scrapping some of its usual body and interior redesigns. According to Automotive News, instead of costly overhauls, the company will lean on software and electronic updates — cheaper, faster, and with no trip to the body shop required.

Even less popular models used to get a mid-cycle refresh roughly every two years. Now those intervals are stretching out. Here's the twist: what gets updated isn't the sheet metal anymore, it's the software underneath — infotainment systems, driver-assist features, the Toyota Safety Sense suite and other functions that can be improved without touching the car itself.

Does that mean Toyota is giving up on full model changes altogether? No. Over the next four years, the Corolla, Corolla Cross and Prius will still get major redesigns. The new RAV4 has already launched, and the company is even eyeing a compact pickup.

Behind the shift: trade uncertainty, and the need to spend money more carefully. But electric vehicles, hybrid powertrains and the Arene software platform with over-the-air update support aren't going anywhere — Toyota is still investing in all of it. The car of the future just won't only change on the assembly line. It'll change over the internet, too.

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