The first production Ferrari Luce has already become an auction record-breaker — even though the winner won't even see the car in 2026, let alone drive it. Chassis 0 sold at RM Sotheby’s Monterey auction for $40 million. That’s 53.8% more than the $26 million paid a year earlier for a unique Daytona SP3 Tailor Made, which itself set the record for a new car at auction back then. RM Sotheby’s has officially confirmed the Daytona result.
The number stands out even more against Luce’s pre-sale estimate. RM Sotheby’s listed a modest Value in Excess of $1.1 million rather than a standard low-to-high range. Still, calling this a literal “36-times markup” would be misleading: $40 million is the price of a unique charity lot, not Ferrari’s new official price list. A regular series Luce costs two orders of magnitude less.
The car itself is unlike any other Luce out there. It’s the first production chassis of the Luce program, finished with a bespoke Tailor Made specification, pearlescent Madreperla Semi-Gloss paint, special wheels, matching brake calipers and a one-off interior. Every dollar from the sale goes to the Ferrari Foundation for educational projects, and RM Sotheby’s waived the buyer’s premium on the lot — a rare gesture even by charity-auction standards.
The winning bidder, though, just bought a car that doesn’t technically exist yet in finished form. After the auction, the Luce heads back to Maranello for final work, with delivery scheduled for the first quarter of 2027.
That timeline is exactly what sets this result apart from an ordinary collector-Ferrari deal: the first Luce earned its record price before its real life with an owner had even begun.
