This BJ40 wears a giant number on its doors, and it has nothing to do with range

This BJ40 wears a giant number on its doors, and it has nothing to do with range
B. Naumkin / Tarantas.News
Vlad Komarov
Author: Vlad Komarov

A silver BJ40 wearing the full Everest package showed up in Chengdu with a mysterious “1376” badge on the doors — and it isn’t a range number.

Nobody expected this. Tarantas News photographers caught one of the wildest factory-built Beijing BJ40 variants at the Chengdu Motor Show 2026 — a silver off-roader wearing the complete Zhufeng Shanjing package. The truck carries the official Everest expedition kit, built by Beijing Off-Road for owners who think the standard BJ40 simply isn’t enough.

And this isn’t a separate model. It’s not some backyard tuner’s show car either. The kit is engineered around the vehicle’s own factory data and comes as ten components, each of which the manufacturer says has passed its own durability and climate-resistance testing.

On the car our correspondents examined, almost every piece of the top-spec kit is visible: silver GT Silver wrap, mountain-themed graphics, a reinforced split front bumper, integrated lighting with a roof platform, a side expedition panel, rock sliders, BFGoodrich All-Terrain off-road tires, and an upgraded suspension. Through the wheel arch, the purple housing of an external nitrogen shock reservoir is clearly visible — a detail most people would only notice if they were looking for it.

Chengdu Motor Show 2026 / Beijing BJ40 with Everest package
© B. Naumkin / Tarantas.News

The full kit also includes two-piece forged wheels and all-terrain tires. The nitrogen shocks are adjustable and designed to reduce overheating on long stretches of rough road.

What that giant number 1376 actually means

The most eye-catching detail on the show car is the “1376” badge on the doors. It’s tempting to read it as a range figure. It isn’t — the number has nothing to do with the specs.

Beijing Off-Road describes “1376” as an element carrying “auspicious Tibetan meaning.” It’s part of the brand’s signature snow-mountain graphic package, alongside an image of the sacred peak Kailash. The BJ40’s actual certified range is an entirely different number.

The full package cost around $2,200

Chengdu Motor Show 2026 / Beijing BJ40 with Everest package
© B. Naumkin / Tarantas.News

After a pre-order period, the manufacturer split Everest into two tiers. The simpler Snow Line starts at 8,800 yuan — roughly $1,230. The full ten-piece Ice Peak kit is priced at 16,000 yuan, or about $2,200.

Without the launch discount, prices jump noticeably — 10,300 and 20,000 yuan respectively, or roughly $1,440 and $2,800. Both kits carry a one-year or 20,000 km warranty.

Underneath, it’s still a proper body-on-frame off-roader

The package doesn’t touch the vehicle’s underlying hardware — and that matters. The current BJ40 keeps its separate ladder frame, 215 mm of ground clearance, 38-degree approach and 37-degree departure angles, and a 750 mm wading depth. Depending on the rear tailgate configuration, length runs to 4,720 or 4,790 mm on a 2,760 mm wheelbase.

Current long-range versions use a 1.5T gasoline engine as a generator paired with two electric motors. Combined output reaches 391 kW, or 532 hp, and 625 Nm of torque. Batteries of 41.7 and 49.4 kWh deliver 201–252 km of electric-only range, with total CLTC range up to 1,300 km. Which is exactly why that 1376 badge is so easy to misread.

Chengdu Motor Show 2026 / Beijing BJ40 with Everest package
© B. Naumkin / Tarantas.News

In China, the current BJ40 Long Range starts at 179,800 yuan and tops out at 209,800 yuan — roughly $25,200 to $29,400. The BJ40 is also officially sold elsewhere, but with entirely different hardware in some markets, running a gasoline 2.0T engine good for 218 hp paired with an 8-speed automatic. No hybrid BJ40 with the factory Everest package is currently offered outside China.

It’s that official status that makes this show car more interesting than most aftermarket builds. The factory is essentially offering a ready-made expedition BJ40 with reworked suspension, wheels, protection, and gear-mounting hardware — no need to source it all separately after buying the truck.

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