Just a week ago, Xiaomi was only opening the door to European dealers. Now things have become far more serious: the Chinese giant already has eight potential partners in Germany. At IFA 2026 in Berlin, Xiaomi Auto signed letters of intent with Ernst Dello, Dinnebier, Emil Frey Germany, Fett & Wirtz, Hahn Automobile, LUEG Mobility, Penske-Jacobs Innovation and SPT Avior.
But it is far too early to celebrate a full dealer network. AUTOHAUS notes that binding dealer agreements have not yet been signed, the number of sales outlets is unknown, partner territories have not been defined and future showroom addresses remain undisclosed. Still, the picture has changed quickly. On August 26, Xiaomi Auto’s international website had only begun accepting inquiries from dealers and distributors while confirming an official European launch in 2027. Now that plan has its first concrete names.
Germany is clearly emerging as one of Xiaomi’s main gateways into Europe. Earlier this spring, reports said the company was considering an agency sales model for the country. Will it stay that way? There is no answer yet. Xiaomi has not explained what powers dealers will have, who will own vehicles held in stock or, crucially, who will ultimately set prices.
There is another big mystery: the cars themselves. Xiaomi has not said which models will lead its European push. The company showcases the SU7, SU7 Ultra and other projects internationally, but there is still no European model lineup, official pricing or configurator. For now, the manufacturer is sticking to one key promise: its official European launch will take place in 2027.
That means the next move matters far more than polished statements and signed letters of intent. What Xiaomi now needs are real dealer contracts, named cities, service points and a list of production models. Only then will we know whether today’s eight agreements can become a genuine Xiaomi retail network in time for 2027 — or whether this is still just a dramatic opening move.
