Chrysler is preparing the move many buyers have been waiting for: it wants to become affordable again. The upcoming Arrow and Arrow Cross could reach the U.S. market at around $25,000. It sounds tempting, but there is an important catch: for now, that figure is a target, not an approved sticker price.
Stellantis has already officially confirmed plans for three new crossovers positioned below the Pacifica. The two smaller models will be related and use a shared, proven European foundation. The goal is simple: bring Chrysler back into the $25,000 to $35,000 range, where affordable choices from American brands are limited today. U.S. media reports indicate that Arrow and Arrow Cross could start at roughly $25,000.
The newcomers already carry the Chrysler Arrow and Arrow Cross names in the official product presentation. According to U.S. reports, one model will have a more dynamic silhouette with a sloping rear section, while the other will keep more traditional crossover proportions. They are also being linked to the Fiat Grizzly Fastback and Grizzly, which use Stellantis' shared global architecture.
For Chrysler, this is more than another addition to the catalog. In recent years, the brand's lineup has effectively relied on the Pacifica family, but Stellantis' new strategy is supposed to change that significantly by 2030. Arrow and Arrow Cross will occupy the lower end of the future range and try to win back buyers for whom a $40,000-plus vehicle is simply too expensive.
The biggest mystery remains. Chrysler has not disclosed the exact specifications, powertrains, launch timing or final prices for Arrow and Arrow Cross. That means the roughly $25,000 figure is still a program target — and it could change before the production vehicles arrive.
